Lead Value Calculator
Find out how much each enquiry is really worth.
Use CalculatorPricing
Work out the hourly rate you may need to charge to cover your costs, reach your income target, and avoid underpricing your time.
Enter the amount you want the business to provide as your annual income.
Include recurring costs such as insurance, tools, vehicles, software, premises, and administration.
Add a planning allowance for tax. This is not a tax calculation.
Allow for holidays, illness, training, and other time away from work.
Use your typical total working hours, including both billable and non-billable time.
Estimate the percentage of your working time that can actually be charged to customers.
Recommended hourly rate
€67
Minimum hourly rate
€58
Annual revenue needed
€74,500
Billable hours per year
1,288
Minimum rate
€58
Recommended rate
€67
Billable hours
1,288
To support an annual income target of €50,000, cover approximately €12,000 in annual business costs, and include a 25% tax buffer, the business needs to generate approximately €74,500 per year.
Based on 1,288 billable hours per year, the estimated minimum hourly rate is €58. Adding a 15% safety margin gives a recommended rate of approximately €67.
The recommended rate is a planning estimate rather than a rule. Actual pricing may also need to account for materials, travel, specialist equipment, market conditions, job complexity, and the profit margin your business requires.
Enter your email address and we’ll send you a copy of your hourly rate results.
We’ll send your results and may also send useful trade marketing tips. You can unsubscribe at any time.
Understanding Your Result
Hourly Rate = Annual Revenue Needed ÷ Billable Hours
The calculator combines your desired income, annual business costs, and tax buffer, then spreads that revenue requirement across the hours you expect to bill to customers.
Quotes, travel, administration, buying materials, marketing, cancellations, and other tasks can take time without being charged directly to a customer. A realistic billable percentage helps prevent those hours from being forgotten when setting your rate.
A practical starting point is to calculate the annual revenue needed to cover your income target and business costs, then divide that amount by the number of hours you realistically expect to bill to customers.
Billable hours are the working hours that can actually be charged to customers. Time spent travelling, quoting, managing the business, or completing other unpaid tasks is normally not billable.
The calculator adds a 15% safety margin to the minimum rate. This creates additional room for quieter periods, unexpected costs, delays, unpaid time, and variation in actual working conditions.
It includes the tax percentage you enter as a simple planning buffer based on your desired income. It is not a tax calculator and does not account for individual tax rules, allowances, deductions, or business structures.
Free tools
Every tool answers a different business question. Explore another calculator below.
Find out how much each enquiry is really worth.
Use CalculatorEstimate how quickly a better website could pay for itself.
Use CalculatorWork out how many leads you need to hit your revenue goals.
Use CalculatorCheck whether you are charging enough for your time.
You're here
Estimate whether your ad spend could turn into profitable jobs.
Use CalculatorCalculate the profit and margin you could make on a job.
Use CalculatorAdd a markup to your costs and calculate a recommended selling price.
Use CalculatorCalculate a monthly marketing budget and estimate how many leads it could generate.
Use CalculatorCalculate the monthly revenue, jobs, and leads needed to reach your target.
Use CalculatorCalculate how many jobs you need each month to cover costs and reach your income target.
Use CalculatorEstimate the true annual and hourly cost of hiring an employee.
Use Calculator