Lead value
Lead Value Calculator
Find out how much each enquiry is really worth.
Use CalculatorLead Generation
Website ROI Calculator
Estimate whether a better trade website could pay for itself based on website costs, additional leads, close rate, and average job value.
Enter the upfront cost of designing and building the website.
Include ongoing hosting, maintenance, or website management fees.
Estimate how many additional enquiries the website could generate each month.
Use the average revenue earned from one completed job.
Enter the percentage of enquiries that usually become paying customers.
Estimated Results
Estimated ROI
172%
Extra monthly revenue
€600
Extra yearly revenue
€7,200
Estimated yearly cost
€2,650
Estimated payback time
3.3 months
What this means
Extra leads
6
Monthly jobs
0.6
Monthly revenue
€600
If the website generates 6 additional enquiries per month and you convert 10% of them, that would produce approximately 0.6 additional jobs per month.
At an average job value of €1,000, those jobs could represent approximately €600 in additional monthly revenue or €7,200 across a full year.
Based on these figures, the website could recover its upfront build cost in around 3.3 months.
These figures are estimates based on the values entered. Actual website performance depends on factors such as traffic, rankings, conversion rate, demand, competition, and how quickly enquiries are handled.
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Understanding Your Result
How Website ROI Works
How website ROI is calculated
ROI = (Revenue − Website Cost) ÷ Website Cost × 100
The calculator compares the estimated additional revenue generated over one year with the upfront build cost and twelve months of ongoing website fees.
Revenue is not the same as profit
The projected revenue from additional jobs does not account for labour, materials, tax, fuel, subcontractors, or other business costs. A positive website ROI does not mean all of the additional revenue becomes profit.
Website ROI Calculator FAQs
What does website ROI mean?+
Website ROI compares the estimated financial return generated by a website with the amount spent building and maintaining it.
How is website ROI calculated?+
This calculator subtracts the estimated yearly website cost from the additional yearly revenue, divides the difference by the yearly website cost, and converts the result into a percentage.
What is a good ROI for a trade website?+
There is no single target that suits every trade business. A useful website should ultimately generate enough value to justify its build and ongoing costs while contributing to profitable work.
Does website ROI include profit?+
No. The calculator uses estimated revenue from additional jobs. Labour, materials, tax, overheads, and other business costs still need to be considered when judging actual profitability.
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