Business Planning

Marketing Budget Calculator

Calculate a practical monthly marketing budget based on your revenue and estimate how many new leads that budget could generate.

Currency

Average monthly revenue

Use your average monthly sales before expenses and tax.

Marketing budget percentage

This is the percentage of revenue you want to set aside for marketing.

Average cost per lead

Enter an estimated cost for generating one enquiry. Use figures from your previous advertising when available.

Estimated Results

Monthly marketing budget

€750

Weekly marketing budget

€173

Annual marketing budget

€9,000

Estimated monthly leads

Revenue remaining after marketing

€14,250

What this means

Budget percentage

Daily budget

€25

Potential leads

Setting aside 5% of monthly revenue of €15,000 would provide a marketing budget of approximately €750 per month.

That works out at approximately €173 per week or €9,000 per year.

At an average cost per lead of €50, the monthly budget could generate approximately 15 enquiries.

This is a moderate marketing allocation that may help support steady lead generation without taking a large share of monthly revenue.

There is no single marketing percentage that suits every trade business. Your ideal budget depends on your profit margins, capacity, growth targets, location, competition, and the performance of each marketing channel.

Estimated leads are based entirely on the cost-per-lead figure entered. Spending money does not guarantee enquiries, although unfortunately advertising platforms have yet to introduce a “guaranteed van full of work” button.