Business Planning

Marketing Budget Calculator

Calculate a practical monthly marketing budget based on your revenue and estimate how many new leads that budget could generate.

Currency

Average monthly revenue

Use your average monthly sales before expenses and tax.

Marketing budget percentage

This is the percentage of revenue you want to set aside for marketing.

Average cost per lead

Enter an estimated cost for generating one enquiry. Use figures from previous marketing campaigns when available.

Estimated Results

Monthly marketing budget

€750

Weekly marketing budget

€173

Annual marketing budget

€9,000

Estimated monthly leads

Revenue remaining after marketing

€14,250

What this means

Budget percentage

Daily budget

€25

Potential leads

Setting aside 5% of monthly revenue of €15,000 would provide a marketing budget of approximately €750 per month.

That works out at approximately €173 per week or €9,000 per year.

At an average cost per lead of €50, the monthly budget could generate approximately 15 enquiries.

This is a moderate marketing allocation that may help support steady lead generation without taking a large share of monthly revenue.

There is no single marketing percentage that suits every trade business. Your ideal budget depends on your profit margins, available capacity, growth targets, location, competition, and the performance of each marketing channel.

Estimated leads are based entirely on the cost-per-lead figure entered. Spending money does not guarantee enquiries, although unfortunately advertising platforms have yet to introduce a “guaranteed van full of work” button.

Email your results

Enter your email address and we’ll send you a copy of your marketing budget results.

We’ll send your results and may also send useful trade marketing tips. You can unsubscribe at any time.

Understanding Your Result

How Your Marketing Budget Works

How the budget is calculated

Monthly Budget = Monthly Revenue × Budget %

The calculator applies your chosen marketing percentage to average monthly revenue, then converts that amount into weekly and annual planning figures.

A budget is not a guarantee

Marketing spend only creates an opportunity to generate enquiries. Actual results depend on the channels used, targeting, competition, offer quality, website performance, follow-up, and the cost of acquiring each lead.

Marketing Budget Calculator FAQs

How do you calculate a marketing budget?+

This calculator multiplies your average monthly revenue by the percentage you choose to allocate to marketing. It then converts that monthly amount into weekly and annual budget figures.

What percentage of revenue should a trade business spend on marketing?+

There is no single percentage that is right for every business. The appropriate amount depends on profit margins, growth targets, capacity, competition, location, existing referrals, and how efficiently marketing spend produces profitable work.

How are estimated leads calculated?+

The monthly marketing budget is divided by the average cost per lead you enter. For example, a €1,000 monthly budget with a €50 cost per lead would estimate 20 enquiries.

Should marketing spend be based only on revenue?+

Not necessarily. Revenue percentages are useful for planning, but your final budget should also consider profit margins, cash flow, workload capacity, growth goals, and whether your existing marketing channels are generating worthwhile returns.

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