Business Planning

Revenue Goal Calculator

Work backwards from your annual revenue target to estimate the monthly revenue, jobs, and leads your trade business may need.

Currency

Annual revenue goal

Enter the total revenue you want the business to generate over the next 12 months.

Current annual revenue

Use your current yearly revenue or your best estimate based on recent monthly sales.

Average job value

Use the average revenue earned from one completed job.

Lead close rate (%)

If you win 3 jobs from every 10 genuine enquiries, your close rate is 30%.

Working weeks per year

Allow for holidays, quieter periods, illness, and other time away from work.

Estimated Results

Monthly revenue target

€12,500

Weekly revenue target

€3,261

Jobs required per month

Leads required per month

14.3

Additional monthly revenue needed

€4,167

What this means

Revenue gap

€50,000

Additional jobs / month

1.7

Growth required

50%

To reach annual revenue of €150,000, the business needs to generate approximately €12,500 per month.

Based on an average job value of €2,500, that means completing approximately 5 jobs per month, or 1.3 jobs during each working week.

With a close rate of 35%, you would need approximately 14.3 qualified enquiries each month to win the required number of jobs.

Compared with current monthly revenue of €8,333, approximately €4,167 in additional monthly revenue would be required to reach the goal.

This is a significant growth target. Reaching it may require a combination of more leads, higher-value jobs, improved close rates, and additional capacity.

Revenue is not the same as profit. Reaching a higher sales target only benefits the business when pricing, costs, capacity, and cash flow remain under control.

Email your results

Enter your email address and we’ll send you a copy of your revenue goal results.

We’ll send your results and may also send useful trade marketing tips. You can unsubscribe at any time.

Understanding Your Result

How Your Revenue Goal Works

How jobs required are calculated

Jobs Needed = Revenue Goal ÷ Average Job Value

The annual target is divided by your average job value to estimate the number of jobs required. Your close rate is then used to estimate how many enquiries may be needed to win those jobs.

Revenue growth needs capacity

A larger revenue target may require more than additional leads. The business also needs enough labour, time, cash flow, equipment, and scheduling capacity to complete the extra work profitably.

Revenue Goal Calculator FAQs

How do you calculate a business revenue goal?+

Start with the annual revenue you want the business to generate, then break that target into monthly and weekly amounts. Average job value can then be used to estimate the number of jobs required.

How many jobs do I need to reach my revenue goal?+

Divide your revenue target by your average job value. For example, a €120,000 annual target with an average job value of €2,000 would require approximately 60 jobs across the year.

How are the required leads calculated?+

The estimated number of jobs required is divided by your close rate. A higher close rate means fewer enquiries may be needed to win the same number of jobs.

Is a revenue goal the same as a profit goal?+

No. Revenue is the amount earned from sales before expenses. Profit is what remains after labour, materials, overheads, tax, and other business costs are taken into account.

Free tools