Business Planning

Revenue Goal Calculator

Work backwards from your annual revenue target to calculate the monthly revenue, jobs, and leads your business needs.

Currency

Annual revenue goal

Enter the total revenue you want the business to generate over the next 12 months.

Current annual revenue

Use your current yearly revenue or your best estimate based on recent monthly sales.

Average job value

Lead close rate (%)

If you win 3 jobs from every 10 enquiries, your close rate is 30%.

Working weeks per year

Allow for holidays, quieter periods, illness, and time away from billable work.

Estimated Results

Monthly revenue target

12.500 €

Weekly revenue target

3.261 €

Jobs required per month

Leads required per month

14.3

Additional monthly revenue needed

4.167 €

What this means

Revenue gap

50.000 €

Additional jobs per month

1.7

Growth required

50%

To reach annual revenue of 150.000 €, the business needs to generate approximately 12.500 € per month.

Based on an average job value of 2.500 €, that means completing approximately 5 jobs per month, or 1.3 jobs during each working week.

With a close rate of 35%, you would need approximately 14.3 qualified enquiries each month to win the required number of jobs.

Compared with current monthly revenue of 8.333 €, you need approximately 4.167 € in additional monthly revenue to reach the goal.

This is a significant growth target. Reaching it may require a combination of more leads, higher-value jobs, improved close rates, and additional capacity.

Revenue is not the same as profit. Reaching a higher sales target only benefits the business when pricing, costs, capacity, and cash flow remain under control.