Lead value
Lead Value Calculator
Find out how much each enquiry is really worth.
Use CalculatorPricing & Profit
Pricing Markup Calculator
Add a consistent markup to your materials, labour, and other job costs to calculate a recommended selling price.
Include your own labour cost, employee wages, and subcontractor costs.
For example: travel, equipment hire, disposal fees, parking, permits, or delivery charges.
Markup is the percentage added to your total costs, not the percentage of the final selling price kept as profit.
Estimated Results
Total job costs
1.200 €
Recommended selling price
1.560 €
Estimated profit
360 €
Markup applied
30%
Profit margin
23.1%
What this means
Total job costs
1.200 €
Suggested charge
1.560 €
Profit margin
23.1%
Applying a markup of 30% to total costs of 1.200 € produces a suggested selling price of 1.560 €.
This would leave approximately 360 € before tax and any indirect business overheads that were not included in the costs above.
A markup of 30% produces a profit margin of 23.1%. Markup and profit margin are related, but they are not the same figure.
This produces a moderate markup and a healthier margin, provided all job costs have been included.
This calculator provides a simplified estimate. Make sure your costs include the labour, travel, tools, insurance, vehicle, administration, and overhead expenses that apply to your business.
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