Best first step
Lead Value Calculator
Find out how much each enquiry is really worth based on job value and close rate.
Use CalculatorFree tools
Calculate what more leads could be worth
Simple calculators that help tradespeople think in leads, jobs, revenue, and return on investment.
Website value
Website ROI Calculator
Estimate how quickly a better website could pay for itself through extra leads.
Use CalculatorGrowth planning
Leads Needed Calculator
Work out how many leads you need each month to hit your revenue goals.
Use CalculatorPricing & profit
Hourly Rate Calculator
Work out the hourly rate you need to charge to cover costs, pay yourself, and protect your profit.
Use CalculatorAd ROI
Google Ads ROI Calculator
Estimate whether your Google Ads budget could generate profitable enquiries and jobs.
Use CalculatorJob profit
Profit Margin Calculator
Calculate the profit, margin, and markup you could make on a trade job.
Use CalculatorJob pricing
Pricing Markup Calculator
Add a markup to your materials, labour, and other costs to calculate a recommended selling price.
Use CalculatorBusiness planning
Marketing Budget Calculator
Calculate how much your trade business could allocate to marketing each month and estimate the number of leads it could generate.
Use CalculatorGrowth targets
Revenue Goal Calculator
Work backwards from an annual revenue goal to calculate the monthly revenue, jobs, and leads your business needs.
Use CalculatorBreak even
Break-Even Jobs Calculator
Work out how many jobs your trade business needs each month to cover costs and reach your income target.
Use CalculatorWhich tool should you use?
Start with Lead Value if you want to know what one enquiry is worth.
Use Website ROI if you are thinking about improving or replacing your website.
Use Leads Needed if you have a monthly revenue target and want to work backwards.
Use Hourly Rate if you want to check whether you are charging enough for your time.
Use Google Ads ROI if you want to estimate whether paid ads could generate profitable jobs.
Use Profit Margin if you want to check how much profit remains after a job's labour, materials, and other costs.
Use Pricing Markup if you know your job costs and want to calculate what you should charge.
Use Marketing Budget if you want to decide how much of your monthly revenue to invest in generating new enquiries.
Use Revenue Goal if you want to work backwards from an annual target and calculate the jobs and leads required.
Use Break-Even Jobs if you want to know how many jobs you need each month before your business starts making money.