Lead Generation

Leads Needed Calculator

Calculate how many enquiries your trade business may need each month to reach a revenue target.

Currency

Monthly revenue goal

Enter the monthly revenue you want the business to generate.

Average job value

Use the average revenue earned from one completed job.

Close rate (%)

Enter the percentage of enquiries that usually become paying customers.

Estimated Results

Leads needed per month

Jobs needed per month

Leads needed per week

Estimated lead value

€450

What this means

Monthly target

€10,000

Leads required

Daily lead target

0.7

To generate €10,000 in monthly revenue at an average job value of €1,500, the business would need approximately 7 completed jobs each month.

At a close rate of 30%, that means generating roughly 23 enquiries per month, or around 6 per week.

This is a planning estimate. Actual results will vary depending on lead quality, seasonality, customer demand, pricing, response times, and how consistently enquiries convert into paying work.

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Understanding Your Result

How Your Lead Target Works

How leads needed are calculated

Leads Needed = Jobs Needed ÷ Close Rate

Jobs needed are estimated by dividing your monthly revenue goal by your average job value. The result is then adjusted by your close rate to estimate how many enquiries are required.

Lead quality still matters

Generating the required number of enquiries does not guarantee the revenue target will be reached. Lead quality, pricing, response time, customer fit, and your actual close rate all affect the final number of jobs won.

Leads Needed Calculator FAQs

How many leads does my trade business need?+

The number depends on your revenue target, average job value, and close rate. Businesses with higher job values or stronger close rates may need fewer enquiries to reach the same revenue goal.

How do you calculate how many leads are needed?+

First divide your monthly revenue goal by your average job value to estimate the number of jobs required. Then divide that figure by your close rate to estimate the number of enquiries needed.

What is a close rate?+

Your close rate is the percentage of genuine enquiries that become paying customers. For example, closing 3 jobs from 10 enquiries gives a close rate of 30%.

Does getting more leads always mean more revenue?+

Not necessarily. More enquiries can create more opportunities, but revenue also depends on lead quality, pricing, response times, job values, and how effectively the business converts enquiries into customers.

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