Lead Generation

Lead Value Calculator

Estimate how much each new lead could be worth to your trade business based on your average job value and close rate.

Currency

Average job value

Use the average revenue you earn from one completed job.

Close rate (%)

Enter the percentage of enquiries that usually become paying customers.

Estimated Results

Estimated lead value

€450

Average job value

€1,500

5 leads could represent

€2,250

10 leads could represent

€4,500

What this means

Close rate

30%

Lead value

€450

10 leads

€4,500

With an average job value of €1,500 and a close rate of 30%, each new enquiry represents approximately €450 in potential revenue on average.

At that value, five enquiries represent approximately €2,250 in potential revenue, while ten represent approximately €4,500.

Lead value is an average rather than the guaranteed value of every enquiry. Some leads will not become customers, while others may result in jobs worth more than your average.

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Understanding Your Result

How Lead Value Works

How lead value is calculated

Lead Value = Average Job Value × Close Rate

Lead value estimates the average potential revenue represented by each enquiry based on how often enquiries become paying customers.

Revenue, not profit

The result represents estimated potential revenue before labour, materials, overheads, marketing costs, and other business expenses are considered.

Lead Value Calculator FAQs

What is lead value?+

Lead value is an estimate of the average potential revenue represented by each new enquiry, based on your average job value and close rate.

How do you calculate lead value?+

Multiply your average job value by your close rate. For example, an average job value of €1,000 and a 25% close rate gives an estimated lead value of €250.

What is a good lead value for a trades business?+

There is no single good lead value for every trade business. It depends on your average job size, close rate, costs, profit margins, and the type of work you provide.

Is lead value the same as profit?+

No. This calculator estimates potential revenue value before labour, materials, overheads, marketing costs, and other business expenses are considered.

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